We are very excited to be part of the digital transformation of a traditional industry such as horse racing. A great deal of innovation is happening, based on new possibilities such as track data, 360 video and gamification of the betting experience. The users are happy to dig in to the new products - a great deal of their days are spent on watching the horses. From the first glimpses of warm-ups to the on-track action. The more content available, the better the chance for placing informed bets.
Recent development in legislation is paving the way for enhanced user experience and entirely new products, putting a spotlight on low latency streaming. With in-play betting in the pipe for most markets users' expectations are increasing. When placing bets live in the action it is not an option to lag behind. Even aside from in-play betting there are great benefits of low latency - it is a well known fact that high volumes of bets are placed as late before the race as possible. The lower the latency, the happier the users, and the more bets can be placed.
DALS features of particular interest are Ultra Low Latency, viewer sync and the frame synchronized data channel; the list goes on. Don't hesitate to reach out and we'll set up a POC for you.